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@BFS weekly magazine

WEEK of February 11, 2008
@BFS! archives20 questions

susan gregory thomas
buy baby buy book

Right from the Start: Speakers Present Research and Explore Decision Making on Healthy Media Choices for Young Children at BFS on February 13

Preschool and Lower School parents are strongly encouraged to attend a Panel Discussion on Rearing Commercial-Free Children on Wednesday morning, February 13 at 9 am in the conference room of the floor school library. This combined Coffee Hour and PAT Speaker Series features journalist Susan Gregory Thomas, author of Buy, Buy Baby, and Mary Rothschild, founder of the nonprofit organization Healthy Media Choices. They will speak about the pervasive influence of media on the developing minds of children ages 0-8 and suggest ways in which families can make the best choices for rearing commercial-free children. Among the topics to be explored are:

• How young children perceive and relate to media

• Developing good strategies for workable solutions to the situations media and advertising present in home and school

• Assessing the role media plays in the home and social environments

• How media affect:

  • Child development
  • Our family and community life
  • What is considered acceptable and healthy behavior
  • Our view of people unlike ourselves

ABOUT HEALTHY MEDIA CHOICES

Healthy Media Choices, founded by writer and storyteller Mary L. Rothschild, gives workshops for teachers and parents of children ages 0 to 8 years about making informed choices that are unique to each family. Their website www.healthymediachoices.org includes an extensive list of links and resources.

ABOUT BUY, BABY, BUY

In Buy, Baby, Buy, investigative journalist Susan Gregory Thomas examines how marketers exploit infants and toddlers and the broad, often shocking impact of that exploitation on our society

It’s no secret that toy and media corporations manipulate the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these corporations are using—and often funding—the latest research in child development to sell directly to babies and toddlers. Susan Gregory Thomas offers even more unnerving epiphanies: the lack of evidence that “educational” shows and toys provide any educational benefit at all for young children and the growing evidence that some of these products actually impair early development and could harm our kids socially and cognitively for life.

Underlying these revelations is a dangerous economic and cultural shift: our kids are becoming consumers at alarmingly young ages and suffering all the ills that rampant materialism used to visit only on adults—from anxiety to hyper-competitiveness to depression.

Thomas blends prodigious reportage with an empathetic voice. Her two daughters were toddlers while she wrote this book, and she never loses sight of the temporal and emotional challenges that parents face. She shows how we can help our kids live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power marketers wield by exposing the false fears they spread.

Buy, Baby, Buy will be available for purchase at the Panel Discussion on February 13.

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